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Gold Coast Welcomes 12 Million Visitors With Must-See Highlights

From vibrant cultural events to stunning natural beauty, the Gold Coast has something for everyone, with over 12 million visitors expected in 2026 alone.

By Gold Coast Culture Desk · Published 5 July 2026, 2:58 am

3 min read

Gold Coast Welcomes 12 Million Visitors With Must-See Highlights
Photo: Photo by Martin Škeřík on Pexels

The Gold Coast is gearing up for a massive influx of visitors, with the city's tourism board predicting a record 12.5 million visitors in 2026, a 10% increase from last year. This surge in tourism is largely driven by the city's vibrant cultural scene, which includes a wide range of events and festivals throughout the year.

The Gold Coast's cultural scene is thriving, with a plethora of galleries, museums, and performance venues. The city is home to the renowned Gallery of Modern Art, located on Bundall Road, and the Gold Coast Arts Centre, which hosts a variety of exhibitions and performances throughout the year. Visitors can also explore the city's vibrant neighbourhoods, such as Main Beach and Surfers Paradise, which offer a wide range of dining, shopping, and entertainment options.

Must-See Highlights

For visitors looking to experience the best of the Gold Coast, there are several must-see highlights. The city's famous theme parks, including Dreamworld and Sea World, are a major drawcard, with tickets starting from $80 per person. The Gold Coast is also home to a number of stunning natural attractions, including the Lamington National Park and the Tamborine Mountain, which offer a range of hiking and walking trails. Visitors can also take a stroll along the Gold Coast Oceanway, a 36-kilometre network of pathways that stretches from the New South Wales border to the Gold Coast Seaway.

According to data from the Gold Coast Tourism Board, the city's tourism industry is worth over $1.2 billion annually, supporting over 20,000 jobs. The board's CEO, Patricia O'Callaghan, has stated that the city is committed to providing a high-quality experience for visitors, with a range of initiatives aimed at improving infrastructure and services. For example, the city has invested $10 million in upgrading the Gold Coast Airport, which now offers direct flights to over 20 destinations, including Melbourne, Sydney, and Brisbane.

So what's next for visitors to the Gold Coast? With the city's tourism season in full swing, visitors can expect a wide range of events and festivals, including the Gold Coast Music Festival, which takes place in August, and the Bleach Festival, which runs from August to September. Visitors can also take advantage of a range of accommodation options, from budget-friendly apartments to luxury hotels, with prices starting from $150 per night. Whether you're looking for adventure, culture, or simply a relaxing getaway, the Gold Coast has something for everyone, and with its stunning natural beauty and vibrant cultural scene, it's no wonder that it's one of Australia's most popular tourist destinations.

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This article was produced by the The Daily Gold Coast editorial desk and covers culture in Gold Coast. See our editorial standards for how we use AI.

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