business
Online Radio Surge Reshapes Gold Coast Talent Market
Rising demand for digital audio roles is shifting hiring patterns across the Gold Coast's media and creative sectors.
How we reported this

Online radio platforms added 185 local content positions in the Gold Coast region during the first half of 2026, according to employment data tracked by Seek.
The increase follows a national uptick in online radio listenership that began accelerating after the Telstra outage in July exposed gaps in traditional broadcast reliability. Gold Coast employers now compete for staff who can produce live streams, manage playlists and run targeted advertising campaigns for audiences tuning in from mobile devices.
Local hiring hotspots
Stations operating from offices along Scarborough Street in Southport have posted openings for sound engineers and social media coordinators at rates 22 percent higher than the same period last year. Further south, Broadbeach-based production houses tied to events at the Gold Coast Convention and Exhibition Centre report needing voice talent and podcast editors to support weekly live music segments streamed to listeners in Surfers Paradise hotels.
These roles often list starting salaries between $72,000 and $89,000, with many requiring familiarity with streaming software released after 2024. Local training programs at TAFE Queensland's Southport campus have expanded audio production courses by two cohorts this term to meet the pipeline demand.
Skills gap and next steps
Figures released by the Gold Coast Chamber of Commerce on 8 July show digital audio vacancies now outnumber traditional radio positions by three to one in the 4215 and 4217 postcodes. Job seekers without experience in audience analytics or rights clearance for independent artists face longer application times.
Workers should update portfolios with short-form live clips and complete the chamber's free one-day workshop on streaming compliance before the next hiring round in September.